If you are not familiar with supplements, trying to find them can be confusing and overwhelming, because there a large number of different brands and products, with new ones being released all the time. Increasing your currently so many products that it is practically impossible to keep track of all things. Even people who work in the supplement industry tend to pay attention to certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can also be confusing, because by simply who you talk to, you perhaps very different beliefs. Many people have extreme or biased views of supplements, with normal folks on one side saying everyone needs to take many different supplements and people on the other side saying all supplements are worthless. As with most issues, the truth is somewhere in joining. There are certainly some great supplements available, but many tools are essentially worthless, while have some positive benefits, but are not worth the cost for them.
Perhaps the greatest amount of supplement confusion stems contrary to the marketing tactics companies use to promote their products, particularly magazines. Many health and fitness magazines are owned by the same company as the that are advertised the particular magazine and even some of the articles are in order to promote their own brand of stuff. When I worked in supplement stores I frequently spoke with normal folks about supplements areas to take more was interesting several people had biased views towards or against certain brands based on which magazines they seen.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this stats are rarely presented in honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by the other studies, or they’ve got nothing to do with the product being offered. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read the original study, but great a daunting task even for individuals the industry. Of course, supplement companies are well aware of that fact as well as expect that people will not fact check their claims.
By quoting information from scientific studies, companies often make an attempt to make their products sound better compared to they actually are. Atmosphere thing is both reputable and disreputable companies use this plan to help market their products. The difference between the bad and good companies is reputable companies put quality ingredients in items and the labels contain accurate critical information. Disreputable supplement companies may have lower variety of ingredients than the label claims or their supplements may not even contain numerous listed ingredients in.
Companies frequently make do with making questionable claims or lying concerning how much of a component is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is really a regulation about what information can display on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have drugs what are called “structure/function” claims.
A structure/function claim would be something a calcium supplement label stating that “calcium is essential for strong bones.” The label is not supposed to state “this supplement stops osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ill health.” These statements are required, because government regulations say that merely takes a simple drug can claim about preventing or treating diseases.
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